{"id":37733,"title":"Portra is now Extacolor Pro & TMax is now Ektapan!","author":"storytellercowedding","permalink":"https://www.reddit.com/r/analog/comments/1s31ioq/portra_is_now_extacolor_pro_tmax_is_now_ektapan/","description":"Apparently there was some issue with copyright for Kodak using the names Portra and T-Max so they’ve been renamed to Ektacolor Pro and Ektapan! “Ektacolor” does not quite roll off the tongue like Portra does, huh… 🤔\n\nA great explanation from the comments I want to highlight: “This is because Kodak is actually two different companies, Kodak Eastman (US based and the direct decendant of the old Kodak) who manufacture film, and Kodak Alaris (UK based and who formed through the 2012 bankruptcy when the Kodak pension plan bought parts of the failing company) who own the right to a lot of the branding copyright and the rights to distribute. This is Kodak Eastman launching it's own film to consumers buisness, but since they don't own the IP for Portra or the other brands they're using brandnames they own.”","score":652,"nsfw":false,"grayscale":false,"timestamp":1774414824,"sprocket":false,"images":[{"resolution":"low","url":"https://d3i73ktnzbi69i.cloudfront.net/f8dc6c66-40d3-4db6-bb8a-2cdfabc2e91d.jpeg","width":515,"height":720},{"resolution":"medium","url":"https://d3i73ktnzbi69i.cloudfront.net/0c8b4d63-174f-4b97-9f0e-c87ddb6f1800.jpeg","width":773,"height":1080},{"resolution":"high","url":"https://d3i73ktnzbi69i.cloudfront.net/315c1e79-fbe4-4586-addf-78e1d4b03fdc.jpeg","width":1031,"height":1440},{"resolution":"raw","url":"https://d3i73ktnzbi69i.cloudfront.net/145eb02a-a7db-46d8-800a-8c66d70f7bb0.jpeg","width":1179,"height":1647}],"colors":[{"hex":"#fefefe","css":"white","html":"white","percent":0.67429989},{"hex":"#f0b744","css":"sandybrown","html":"tan","percent":0.1850308},{"hex":"#221c1c","css":"black","html":"black","percent":0.06768326},{"hex":"#5f5f5f","css":"dimgray","html":"gray","percent":0.04508699},{"hex":"#a5a5a5","css":"darkgrey","html":"gray","percent":0.02789906}],"keywords":[{"word":"portra","weight":0.25},{"word":"extacolor","weight":0.25},{"word":"tmax","weight":0.25},{"word":"ektapan","weight":0.25}]}